Res Life (Coventry University’s accommodation student experience team) approached us to create an animation showcasing who they are and what they offer to new students. The animation needed to engage and excite the audience, introducing Mandarin translation embedded throughout to engage our Chinese students - a key demographic the team wanted to reach.

Working with Res Life to from a strong story and creative direction, we created the concept, script and illustrated characters repressing the wide demographic of the student base to ensure that the animation was relatable.